Going through the last issue of Czech Instyle magazine, one of my old dreams has evaporated - to become its fashion editor one day.
Okey, I haven't really considered that I don't know grammar and can't write readably in general.. Let's just say it wasn't a very realistic dream.
What's more important, its fashion section has spoken from my heart. I was perceiving this aesthetic consonance so intensely that Instyle was the only magazine I have ever subscribed to.
But this is the end now, people stopped reading and Instyle ends. As a geek who never puts his eyes off my cellphone and hands off a keyboard, but still I always buy a magazine on my travels to Czech Rep./Slovakia, so I'm wondering why that is.
1. People prefer fast, pre-chewed information
and don't like to read long articles.
2. Everything they're looking for is on the web, and for free.
3. Speaking about reviews on beauty products, a lot of readers believe that beauty bloggers are more independent in comparison with beauty editors. This is supported by the fact that you never read a criticism on a reviewed product in magazines.
4. On the other hand, you read a lot of ads. Barely camouflaged sometimes. I've read an article about tips for the upcoming Spring earlier this year. After first tip - to buy a vase of flowers, the other ones listed were e.g. 'buy a cat' - with a reference to a particular kennel, 'buy a new mattress' - with a reference to a a particular eshop. Just ridiculous.
5. People, who still like to read articles instead of browsing hot news on the internet tend to prefer book-thick magazines made from matte paper they can put into their bookshelves, e.g. Kinfolk, Dansk or Cereal.
I intentionally didn't use the term 'quality magazine', because every magazine represents a certain quality to their readers, even those I don't like, but these are few facts in magazines I'm not particularly fond of.
6. Language found in the magazines is more or less similar to language of blogs. Articles deal with the topic only shallowly, lacking depth of knowledge, and usually they don't impress stylistically either. While I should be contemplating the actual topic of the piece, I often find myself wondering about how long that pamphlet took to write. The should-have-been-funny ones, on the other hand, many times make me feel fremdschämen (ha, I've used it!). (I need to add by this point, that by getting older I'm getting extremely demanding too, read rancorous)
When reading a blog post, I don't expect nothing else but a little distraction, while in a magazine, I'd like to read an interesting text, even if dealing with some ..ehm..banal topics, such as fashion and style.
7. Source: Pinterest. Or even no source. I can barely find words how this attitude makes me angry. Especially when I personally know more than a half of depicted bloggers/authors, even though I browse through inspiration and blogs only from time to time. Every student who has ever written a thesis knows that sources have to be listed, why should magazines be any exception?
8. Pointless gifts. Am I the only one who picks the magazine which doesn't contain any key ring, diary, crappy book, etc..?
9. Lack of originality. Speaking about the repetitive topics like "Lose 30lbs fast", etc..
10. Ads all around. Understand why they're there, with no doubts. I just don't trust any of 'illustration' pictures anymore.
And I could mention many more reasons why I think people (or I, personally) dislike mags, but still on my travels to Prague or Slovakia I buy at least one of them. Looking at it in a different light than in my teenage years, often comparing my blog with them, they amuse me, but also disturb.
But unless I stop enjoying the rustle of paper pages or the travel will fly faster without them, I won't stop buying.
jacket: Mango // top: Ganni // jeans: H&M // sneakers: Vagabond // bag: BACK