Ganni

10 REASONS WHY PEOPLE STOP READING MAGAZINES

 

Going through the last issue of Czech Instyle magazine, one of my old dreams has evaporated - to become its fashion editor one day.

Okey, I haven't really considered that I don't know grammar and can't write readably in general.. Let's just say it wasn't a very realistic dream.

What's more important, its fashion section has spoken from my heart. I was perceiving this aesthetic consonance so intensely that Instyle was the only magazine I have ever subscribed to.

But this is the end now, people stopped reading and Instyle ends. As a geek who never puts his eyes off my cellphone and hands off a keyboard, but still I always buy a magazine on my travels to Czech Rep./Slovakia, so I'm wondering why that is.

1. People prefer fast, pre-chewed information

and don't like to read long articles.

2. Everything they're looking for is on the web, and for free.

3. Speaking about reviews on beauty products, a lot of readers believe that beauty bloggers are more independent in comparison with beauty editors. This is supported by the fact that you never read a criticism on a reviewed product in magazines.

4. On the other hand, you read a lot of ads. Barely camouflaged sometimes. I've read an article about tips for the upcoming Spring earlier this year. After first tip - to buy a vase of flowers, the other ones listed were e.g. 'buy a cat' - with a reference to a particular kennel, 'buy a new mattress' - with a reference to a a particular eshop. Just ridiculous.

5.  People, who still like to read articles instead of browsing hot news on the internet tend to prefer book-thick magazines made from matte paper they can put into their bookshelves, e.g. Kinfolk, Dansk or Cereal.

I intentionally didn't use the term 'quality magazine', because every magazine represents a certain quality to their readers, even those I don't like, but these are few facts in magazines I'm not particularly fond of.

6. Language found in the magazines is more or less similar to language of blogs. Articles deal with the topic only shallowly, lacking depth of knowledge, and usually they don't impress stylistically either. While I should be contemplating the actual topic of the piece, I often find myself wondering about how long that pamphlet took to write. The should-have-been-funny ones, on the other hand, many times make me feel fremdschämen (ha, I've used it!). (I need to add by this point, that by getting older I'm getting extremely demanding too, read rancorous)

When reading a blog post, I don't expect nothing else but a little distraction, while in a magazine, I'd like to read an interesting text, even if dealing with some ..ehm..banal topics, such as fashion and style.

7. Source: Pinterest. Or even no source. I can barely find words how this attitude makes me angry. Especially when I personally know more than a half of depicted bloggers/authors, even though I browse through inspiration and blogs only from time to time. Every student who has ever written a thesis knows that sources have to be listed, why should magazines be any exception?

8. Pointless gifts. Am I the only one who picks the magazine which doesn't contain any key ring, diary, crappy book, etc..?

9. Lack of originality. Speaking about the repetitive topics like "Lose 30lbs fast", etc..

10. Ads all around. Understand why they're there, with no doubts. I just don't trust any of 'illustration' pictures anymore.

And I could mention many more reasons why I think people (or I, personally) dislike mags, but still on my travels to Prague or Slovakia I buy at least one of them. Looking at it in a different light than in my teenage years, often comparing my blog with them, they amuse me, but also disturb.

But unless I stop enjoying the rustle of paper pages or the travel will fly faster without them, I won't stop buying.

jacket: Mango // top: Ganni // jeans: H&M // sneakers: Vagabond // bag: BACK

HELLO SPRING

 

It's almost April and I've been wearing winter coats, boots and gloves since November. All my friends say this is normal in Denmark (and by all my friends I mean all my expats friends. Danes are revealing more and more of their skin after having their ankles exposed for the whole winter), but I still tirelessly believe that spring is just around the corner. I'm looking for a perfect pair of white sneakers, a light spring jacket and a white backpack, that will reflect the sunlight while I'll be biking in sunlit streets (in case some sunlight will drag through the heavy clouds up here).

And do you know what's the most awesome thing? I saw a squirrel from the kitchen window last weekend. A beautiful red squirrel skittering on a bare bough of a tree. And if the animals start being active after the winter that means, my dear friends, the spring is in the air! Any tips for a perfect pair of white sneakers?

coat: Ganni // scarf: Wood Wood // sweater: H&N Trend // bag: Matt and Nat // trousers: & Other Stories // beanie: & Other Stories

10 tips: How to rock your Danish look

If I should define the Danes in one short sentence I would say that the Danes are very stylish people and it can sometimes feel like being to a bloggers meet up here in the streets of CPH. Especially ours - czechoslovak bloggers :D Because the most stylish czechoslovak bloggers dress like normal people here. Everything in black, minimalism, naked ankles, white sneakers or worn-off cardigan inherited from grandma - I don't even have to check blogs, you can see it all in the streets!

Stylish winter på dansk

1.  Make your closet colorless. Many Danes have told me they like colors on someone else, but don't wear them themselves. Build your closet with neutrals and you won't misstep. (The more I like danish bloggers like Nemesis babe, who is very fond of colors and patterns!)

2. Unsexy coats. Maybe it's because of the winter, wind blowing people down from their bikes or by high self-confidence of local people, but be dressed in oversize, shapeless, wrapper coat is very Danish.

3. Big scarves, no hats/caps. Hats aren't popular among the Danes. They're wrapped in a big fluffy scarf, with hair done in high bun and frozen ears pointing out from scarf.

4. Sneakers and naked ankles all year long! Czechoslovak bloggers are always bullied for wearing such style in colder seasons, but let's have look at Danes. All wearing sneakers in snowy wintertime, even kids and elderly people! I'm also too frozen to wear it like that, but this how it goes in Denmark!

5. Thick mitten gloves. Only one reason - biking.

6. Bum Bags. I've never seen such frequency of bum bags anywhere else. Very popular among women on bike, wearing them like a crossbody bag, because it's very handy and stylish at the same time!

7. No make-up look. Danes are not just a very stylish nation, but also a very beautiful one. They're tall, thin, with Nordic face features, brigh eyes and long, thick bright hair. I'm jealous! :D

8. Piercings, septums, sidecuts - everything is here way more popular and normal, than in the countries I've lived before. And I like it! (More on the Danes, than on myself)

9. Doesn't matter if it's a wrapped coat, pair of loose trousers, boyfriend jeans or a worn-off sweater. Danish style is all about easiness. Danes are careless, but not sloppy or untidy. It's an easiness from which you feel a fashion-awareness.

10. If there's anything that Danish women don't regret to spend their money on, it's a quality bag. They can be dressed very informal and careless, be sure, there will be at least a good quality, if not high-end, bag swaying on their forearm.

How do you like my today's Danish look? There are no naked ankles, I know, shame on me! How do you like the Scandinavian style in general?

coat: Ganni // scarf: Wood Wood // jumper dress: House of Sunny // bum bag: Asos // boots: Vagabond

WHAT I'M DOING IN DENMARK - Q/A

Hey guys, I've been receiving many questions from you asking what I'm doing in Denmark since I moved from Prague. Most of them have been asked multiple times, so I decided to write an article and answer the most frequent ones :) I hope you'll enjoy it and feel free to ask more. This Q/A is new for me, but I'm starting to enjoy it and I'll definitelly write more articles like this in a future.

What are you doing in Copenhagen?

I'm working, attending a language school, exploring the new city, trying to get used to it.

How did you get there?

My boyfriend has been offered an interesting job opportunity, so we decided to take it.

How long will you be there? Forever?

Don't think so :) However, I don't know yet, we will see.

coat: GANNI // scarf: Wood Wood // beanie: Asos // gloves: Crop Town // bag: Matt & Nat // boots: Vagabond

How is the life in CPH?

It's hard to explain in a few words. Compared to Prague, CPH is calmer, more easy-going, everybody is biking. People enjoy every beam of summer light, sitting in parks or sunbanthig on the beach. The city is well prepared for spending time outside, there are free deck chairs by the channels, free grills in parks, where you're allowed to bring your own food and make a braai. On the other hand, your feeling about every city depends on how many beloved people you have there, close to you. Even though you move alone to a Paradise, it most likely won't be what you want. Going to school, working, networking helps, but you still need to be very active and make some effort. Exploring new places, shops, finding new doctors, fighting with bureaucracy, that's a whole different story. So yes, it's fine and exciting, but not easy.

I like scandinavian countries, how can I get to Denmark?

The easiest way is to start studying here. For EU citizens it's free here and if you're also working approx. 40h/week you'll be given around 700 eur by the DK government. I don't know the exact conditions, but you'll easily find them on the web for sure. However, the life is rather expensive here. Even though you can study for free, everything else is ~3 times more expensive than in Czech/Slovak rep.