Dupe or Original? | How Zara makes this decision hard

Maybe you have spotted it, or you even own one - a Zara dupe of the Acne Velocite jacket. Massive aviator faux leather jacket with a superfurry lining, for a tiny fraction of the original one's price. Really a nice one, no surprises I've seen it so often on streets and blogs everywhere.

You know, the thing about Zara is that there is always this difficult dichotomy - dope style for little money x poor quality and high chance it has been copied from a runway. Lavish fashionista's soul x acknowledgment, WHY all these items are so much cheaper and that stealing intellectual property is bad.

Every coin has two sides and everything can be excused, somehow. Zara brings fashionable pieces to women who fancy stylish wardrobe, but who couldn't be ever able to buy the original version of those.

No more words needed, I have a love-hate relationship with Zara

One way or another, I've decided not to buy this jacket. I've bought an original Acne hat instead of it (but for the same price). It doesn't warm me the whole body like a jacket, however, the feeling that I've supported a designer and haven't chosen to wear a copy, warms me inside.

But let's wait what I'll go for the next time (I've seen some very cool summer shoes collection by Zara ehmm). I'm a lavish fashionista sometimes (read 'too often').

How about you and Zara? Friends, or not really?

H&M x Kenzo : Why is it uncool?


Does anyone still remember the latest H&M x Kenzo collection? It has been hyped enormously since October and everyone cool have been posting pics wearing pieces from the collection. Danish, Czech and also Slovak influencers - everybody was at it - H&M x Kenzo is just awesome!

Since I know these special H&M collabs are always a huge thing in Prague and people go literally crazy about them, I was curious how it looks like here in Denmark. I've heard myths about in a queue get paper bands in different colors, depending on the time they arrived and determining the time they're allowed to enter the shop, where they have 10 minutes to look through the collection and are allowed to buy one single thing. If they want more, they're welcome to queue up again for another shot. Only to make sure everyone has an equal chance to buy a piece from collection. You know, the Danish model. As you might have guessed, I just could't miss this social experiment, purely because of the scientific reasons, of course.

On the day D, I've arrived 45 mins before the opening of the store. Very wisely, I've chosen the store in a shopping mall--I won't be freezing outside just to pursue my scientific curiosity! (that's another story, I'll tell you next time).

A couple of kids have already been camping in front of the shop, but besides that, all quiet on the H&M front. I was looking at shop assistants through the shop window while they were making selfies with the new collection, thinking about going for a coffee. People started gathering quickly, coming one after another and joining the queue. Just before the opening of the store, there were around 40 people, including a significant amount of elderly ladies. A bit unusual feeling, as if I was waiting for dicounted goods at Lidl, but very pleasant on the other hand--nice to see, how many older people are into fashion here. (That is if I can call the H&M x Kenzo collection fashion.)

And then, finally the store opened. The queue moved peacefully in. I've been walking around the racks for about half an hour, shopped for some basics, and went home. No shopping-bullying or fights between customers, as you might have already guessed (was a bit dissapinted by that, I've read a lot about it on the UK blogs before).

But I've realized one thing.

To post a pic on the day of a collection launch is not cool at all. I mean, on that day, everyone can have it. By posting it, you're just saying you were not cool enough to post it before the collection launch. While wearing a polyester tiger-patterned coat with blue faux fur and golden plastic buttons before the great launch is kinda status symbol, posting one after that is just a demonstration of a trumpery style and giving in to H&M marketing. And nobody is proud of that.

But ehm.. what about you? Have you bought anything?


PS: I need to add, that quality of these H&M x Kenzo tees is amazing. Much better than what I'm used to at H&M (and much better then e.g. Ganni tees). High quality cotton, the white one is not translucent at all, and the label says Conscious. I'm happy!

t-shirt: H&M // coat: & Other Stories // jeans: Weekday // boots: Vagabond // bag: Bimba y Lola

Brace yourself, sales are coming


I need to tell you something. In spite of all the efforts (bullshitting) to achieve sustainability, not-shopping, and most of all, MINIMALISM (the 2016's most misunderstood term among Czechoslovak bloggers), I've been looking forward to the xmas sales so bad it hurts. My fav Danish brands for half of their price, finally. I've been avoiding these shops for weeks, just to avoid the risk of a painful 'buy know' or 'wait for sales' decision.


So I should be happy now, right?

Last year, I'd been craving for a coat for half a year, and it was sold out during the Christmas Eve (I should have known that sales begin on Christmas and there are plenty of people glued to the internet instead of having hygge with their families, just as I had??) so I didn't have high expectations for this year. But then.. I checked sales in the morning of the 26th of Dec this year and I couldn't believe my eyes.

Everything I'd wanted was 50% off now, and in my size!

Not! Just kiddin'.

The majority of pieces I wanted has been either sold out before Christmas or they weren't on sale. Items which went on sale, were sold out almost immediately, literally disappearing from the cart.

So yeah, I hate sales.

top: Weekday // trousers and jacket: H&M // boots: Vagabond



Going through the last issue of Czech Instyle magazine, one of my old dreams has evaporated - to become its fashion editor one day.

Okey, I haven't really considered that I don't know grammar and can't write readably in general.. Let's just say it wasn't a very realistic dream.

What's more important, its fashion section has spoken from my heart. I was perceiving this aesthetic consonance so intensely that Instyle was the only magazine I have ever subscribed to.

But this is the end now, people stopped reading and Instyle ends. As a geek who never puts his eyes off my cellphone and hands off a keyboard, but still I always buy a magazine on my travels to Czech Rep./Slovakia, so I'm wondering why that is.

1. People prefer fast, pre-chewed information

and don't like to read long articles.

2. Everything they're looking for is on the web, and for free.

3. Speaking about reviews on beauty products, a lot of readers believe that beauty bloggers are more independent in comparison with beauty editors. This is supported by the fact that you never read a criticism on a reviewed product in magazines.

4. On the other hand, you read a lot of ads. Barely camouflaged sometimes. I've read an article about tips for the upcoming Spring earlier this year. After first tip - to buy a vase of flowers, the other ones listed were e.g. 'buy a cat' - with a reference to a particular kennel, 'buy a new mattress' - with a reference to a a particular eshop. Just ridiculous.

5.  People, who still like to read articles instead of browsing hot news on the internet tend to prefer book-thick magazines made from matte paper they can put into their bookshelves, e.g. Kinfolk, Dansk or Cereal.

I intentionally didn't use the term 'quality magazine', because every magazine represents a certain quality to their readers, even those I don't like, but these are few facts in magazines I'm not particularly fond of.

6. Language found in the magazines is more or less similar to language of blogs. Articles deal with the topic only shallowly, lacking depth of knowledge, and usually they don't impress stylistically either. While I should be contemplating the actual topic of the piece, I often find myself wondering about how long that pamphlet took to write. The should-have-been-funny ones, on the other hand, many times make me feel fremdschämen (ha, I've used it!). (I need to add by this point, that by getting older I'm getting extremely demanding too, read rancorous)

When reading a blog post, I don't expect nothing else but a little distraction, while in a magazine, I'd like to read an interesting text, even if dealing with some ..ehm..banal topics, such as fashion and style.

7. Source: Pinterest. Or even no source. I can barely find words how this attitude makes me angry. Especially when I personally know more than a half of depicted bloggers/authors, even though I browse through inspiration and blogs only from time to time. Every student who has ever written a thesis knows that sources have to be listed, why should magazines be any exception?

8. Pointless gifts. Am I the only one who picks the magazine which doesn't contain any key ring, diary, crappy book, etc..?

9. Lack of originality. Speaking about the repetitive topics like "Lose 30lbs fast", etc..

10. Ads all around. Understand why they're there, with no doubts. I just don't trust any of 'illustration' pictures anymore.

And I could mention many more reasons why I think people (or I, personally) dislike mags, but still on my travels to Prague or Slovakia I buy at least one of them. Looking at it in a different light than in my teenage years, often comparing my blog with them, they amuse me, but also disturb.

But unless I stop enjoying the rustle of paper pages or the travel will fly faster without them, I won't stop buying.

jacket: Mango // top: Ganni // jeans: H&M // sneakers: Vagabond // bag: BACK

Black and oversized

It could seem slightly opposite to the blogger's way of thinking, but I have to admit there's something about Mark Zuckerberg's attitude to clothes. It might seem dull to wear the same gray T-shirt and jeans to work everyday, but there's a legitimate reason behind it.

During the day we have a limited cognitive capacity to make a certain amount of decisions. Spending them on wardrobe dilemmas (or what to prepare for dinner - yes, Danish groceries shops, I'm looking at you) seems to be a huge waste. I feel this especially painfully in the mornings, standing in front of my closet, sorting my clothes into 'I have worn it this week already' and 'not suitable for the weather right now' piles. To avoid such situations, similarly to Mark when he goes for his grayish-denim uniform, I go for oversize black hoodie.

Or, it doesn't necessarily have to be something big and black, just make it easy.

The simpler and less over-combined I look, the better I feel. I don't mind wearing the same (or very similar) clothes week after week, because it allows me to focus on more important things during the day, and that's essential (and the morning chill, more time for coffee, convenience of the proven choice during the day.. ).

Is there anyone with a similar opinion? Anyone, who simplifies the wardrobe choice, despite the fact that s/he likes to dress nicely and well?


hoodie and trousers: H&M // faux fur: Won Hundred // boots: Vagabond



Here we have another home-made mixtape compiled out of a number of Discover Weeklies of mine. It's more fun than diggin' through my old archives, which is the way how I created the last Indie Rock playlist. Eventhough the result sounds like an odd mixture of lounge, electronic, reggae, indie folk and p-funk.

Anyhow, what are currently you're fav songs?

shirt and coat: &Other Stories // jeans: H&M // boots: Vagabond

5 things I wish I could wear

I call it being rational and practical. But it's actually more about laziness, unwillingness to sacrifice in the name of fashion and finding more and more reasons why not. I don't know what I'm waiting for, but I'm certainly overestimating my future me if I think it will happen one day just like that. No, it certainly won't. But it would be great if I would be able to wear all the stuff I admire on others suddenly, but it hasn't grown on me yet.


High heels.

They look amazing on every woman, give grace to the rest of the outfit and have just one dark spot of beauty -- you can't walk in them. And by walk I mean running late to work, balancing on cobblestones, galloping to catch the bus and other normal-life activities, not just stepping out from a car on a red carpet. At least I cannot. But I believe a real lady does that!

High heels in winter.

Or any kind of shoes with bare legs in winter. Yes, I admit, it looks amazing with a winter coat and brave Scandi women wear that a lot but..I just don't get it how they pull that off.

Biker jacket.

OMG I've wanted a biker jacket for soo long now. All women wear it ant it looks gorgeous on every single one of them. BUT. I see one logical error there. Let me explain it to you. As we all know, a biker jacket looks the best when it's undone. That means in cold weather you'll be cold. On the other hand, it has long, relatively warm, leather sleeves, which means in hot weather, you'll be hot. Do you see it? It's suitable only for transition weather seasons, which is roughly .. one month a year (Have you actually realized how this year we haven't had any autumn at all? One day we had sunny warm weather, but the next one was cold as hell) and if I wanna have a proper bad-ass biker jacket (which I certainly do), it will cost soo much money I'm not willing to spend on.


- tiny colorful beauties which have been made to upgrade your outfit to a next level. Not mine, obviously, because I'm unable to carry less then a hundred useful things in my backpack with me.


Audacious or refined and sophisticated, it's always hot. But in my case is more like 'I'm cold', 'A turtleneck is more compfy', 'Too superficial', 'I don't need to grab attention like that' blah blah blah bullshit. After a few attempts in the past I've realized I'm too lazy to wear it and..I don't care. Red lipstick as a subtitusion of neckline or heels works as well. (Not in winter, though. Winter + riding a bike = frequent sniffling --> the risk of smudging the lisptick. You know, me being 'rational and practical')

Anyway, what are the unreachable stylish dreams of yours? What do you admire on other girls, but you somehow cannot imagine it wearing yourself?


dress: H&M // top: & Other Stories // boots: Vagabond // backpack: Odivi