Won Hundred

Black and oversized

It could seem slightly opposite to the blogger's way of thinking, but I have to admit there's something about Mark Zuckerberg's attitude to clothes. It might seem dull to wear the same gray T-shirt and jeans to work everyday, but there's a legitimate reason behind it.

During the day we have a limited cognitive capacity to make a certain amount of decisions. Spending them on wardrobe dilemmas (or what to prepare for dinner - yes, Danish groceries shops, I'm looking at you) seems to be a huge waste. I feel this especially painfully in the mornings, standing in front of my closet, sorting my clothes into 'I have worn it this week already' and 'not suitable for the weather right now' piles. To avoid such situations, similarly to Mark when he goes for his grayish-denim uniform, I go for oversize black hoodie.

Or, it doesn't necessarily have to be something big and black, just make it easy.

The simpler and less over-combined I look, the better I feel. I don't mind wearing the same (or very similar) clothes week after week, because it allows me to focus on more important things during the day, and that's essential (and the morning chill, more time for coffee, convenience of the proven choice during the day.. ).

Is there anyone with a similar opinion? Anyone, who simplifies the wardrobe choice, despite the fact that s/he likes to dress nicely and well?


hoodie and trousers: H&M // faux fur: Won Hundred // boots: Vagabond



There are people, who, naturally, dress up appropriately for a special occasion such as Prague Fashion Week, and there are people who, little ashamed, go for a shabby look, because a fashion week means more work than fun for them. Nevertheless, they ain't blind to fashion hacks all around, but keep their eyes wide open, searching for inspiration. For example me spotting Eva Marie having her brows coloured in turquoise green.

Only with one difference - instead of a fashion week, I'm wearing my brows coloured (in purple, not that it has any effect on my stubbornly dark brows) when visiting Aarhus Art Museum.

What about you? How do you apply tiny fragments of extravagance into your daily life?

jacket: Won Hundred // dress: Monki // hat: & Other Stories // sneakers: Nike

5 tips: How to be a successful blogger

There are plenty of blogs in the world, and whether you believe or not, every second 134 brand new ones are created! And for those beginning bloggers I've got 5 tips how to be popular, which I've learned through my more than 2y blogging 'career'. Some of them I apply by myself, some I do not, but I'm sure, these 5 definitely works:

1. Forget about blogs, you should make videos. You surely noticed an outflow of bloggers to youtube claiming 'I want to be closer to my fans, blogs are soo impersonal!' Sure. Whatever the true reason is, video is the future (as you could also see on the Engage conference last season, all the top teenage idols in US are the youtubers/snapchatters, according to Pavlina Louzenska*) and also, it generates some real money instead of a barter lipstick from an unknown eshop.

2. Bring something new. Do you also have trouble telling one blog from another as they are all full of Stan Smiths, macaronis and but-first-coffee-people? If your heart beats for minimalism, coffee is your blood type and you can imagine wearing something else than a biker jacket, try to figure out, what else besides of fashion innovativeness you can bring to your potential readers. Can you write well? Perfect! Are you funny? Even better!

3. Be seen. According to Brian Carter, the author of The Like Economy: How Businesses Make Money With Facebook**, people tend to like faces which they see more. Leave a lot of comments, post articles frequently, make friends among popular bloggers - this all works on getting attention from potential readers.

4. Reveal a bit of your real life. Be personal, share your own thoughts and communicate with readers. Don't try to substitute the role of magazines and write objective news or delve into relationship topics - honestly, they are usually better at this.

5. Don't be overmotivated. Don't let popularity be your main goal, don't seek for collaborations badly. The most popular bloggers nowadays harvest fruit from their longtime work - and they've started blogging in the right time. Don't compare yourself with them. Create a blog with lot of content from your heart, with joy and passion for blogging/writting/photography itself. Let the readers' appreciation be the bonus for you, not the main reason.


fur: Won Hundred // turtleneck: Lindex // jeans: Mango // shoes: Vagabond // bag: Bimba y Lola // brooch: LaLa Berlin




I've seen this fur fist on Ana and bag worn by Poppy Zuz. Not either this pink bomber I have found at Stradivarius by myself. I've seen it on Daniela and Dom at first, and then on PavlínaBarbora and ... many times more on somebody else (I'm still waiting for wearing it, but those ones you know how's the weather in CPH know, what I'm speaking about :D)

This green bomber from H&M I've found by myself, but girls from WNB have apparently the same one. And you could also see this backpack from czech designer Odivi several times worn by czech bloggers - beige one by Stylish white rabbit and black one by Silvi.

Being inspired or copying? One way or another, we can't avoid it on blogs. But honestly, I don't mind. We are all wearing the same stuff uniquely, reflecting our own personality and I really like this diversity.

And what about you. Do you let blogs inspire you, or are you fed up with recurring stuff on blogs?

fur jacket: Won Hundred // turtleneck: F&F // jeans: & Other Stories // bag: Matt & Nat // boots: Vagabond